Engineering longevity
of value.

Scarcity,
considered.

KETURAH develops at the slow tempo of considered architecture. Master-planning, low-density, brand-led delivery, each chapter is built once, well, in places that cannot be replicated. The result is a portfolio that compounds quietly, on its own terms.

We measure performance not only by yield, but by the durability of the asset: the longevity of the materials, the depth of the community, and the strength of the place. Wellness-led real estate is no longer an aspiration. It is a category, and one in which the UAE leads.

Dubai is the city where future thinking becomes reality. A place of commerce, culture, architecture, hospitality, and ambition, the natural setting for a master development where well-being is designed at the scale of daily life.

As a safe, cosmopolitan, and forward-thinking city, Dubai offers a lifestyle of limitless potential. It is the perfect canvas for KETURAH's vision of a place where ambition and well-being coexist in perfect harmony.

Dubai is one of the few global metropolises building infrastructure ahead of demand, and one of even fewer with tax conditions, residency, and security architecture aligned with internationally mobile families.

The Dubai 2040 Urban Master Plan increases the city's population density by 68% over the next two decades, with development concentrated in the Extended Urban Area, precisely where Keturah Ardh sits.

In May 2025, MAG Group and CITIC Limited signed an MoU for the AED 22 bn (USD 6 bn) Keturah Ardh development in Dubai, marking CITIC's first major entry into Dubai luxury real estate.

CITIC's total assets exceed USD 1.67 trillion. The Keturah Ardh masterplan spans 18.47 million square feet in the Al Rowaiyah First District, anchoring the next phase of MAG of Life's wellness-led portfolio.