# KETURAH — Full Profile for AI Crawlers

## Brand Description

KETURAH is the wellness-led real-estate brand of MAG of Life, the wellness real-estate development division of MAG Group. Headquartered in Dubai, United Arab Emirates, KETURAH delivers a curated portfolio of Bio-Living developments across the UAE and Switzerland. Every chapter is designed around the long-term wellbeing of residents — calibrated against the WELL Building Standard® and shaped by the Power 9® principles of the world's Blue Zones.

The brand's name is drawn from the Arabic tradition of perfuming the home before guests arrive — an inheritance of warmth and preparation. Each KETURAH environment is composed in that spirit. Three disciplines — architecture, hospitality, wellness — converge into a single sanctuary that feels like a home before it is announced as one.

## Philosophy — Bio-Living

Bio-Living is the framework through which every KETURAH project is conceived. Inspired by Biophilic Design, architecture and interiors are composed to connect residents with the surrounding nature. All five human senses are engaged by nature — improving physical and mental wellbeing and adding real value to residents' lives. Bio-Living respects all life forms — flora, fauna, and human.

Three pillars shape every project:

1. **Architecture** — Composed for the resident, not the renderer. Inside-Out design that links interior to landscape.
2. **Hospitality** — The Arabic tradition of preparing a place with care. Service informed by Ritz-Carlton standards.
3. **Wellness** — Calibrated against the WELL Building Standard®.

## Inspired by the Blue Zones

KETURAH is rooted in the Power 9® principles of the world's Blue Zones — the five regions where people reach 100 at ten times the global rate:

- Okinawa, Japan
- Sardinia, Italy
- Nicoya, Costa Rica
- Ikaria, Greece
- Loma Linda, California, USA

The nine principles applied across the portfolio: Move Naturally, Purpose, Downshift, 80% Rule, Plant Slant, Wine @ 5, Belong, Loved Ones First, Right Tribe.

## The Portfolio (Seven Chapters)

### 1. Keturah Reserve
- Location: Mohammed Bin Rashid City, District 7 (Meydan), Dubai
- Coordinates: 25.18° N, 55.30° E
- Development value: AED 3 bn
- Concept: A Bio-Living residential community of SuperHomes and 69 signature villa plots, shaped by Inside-Out architecture, nature, personal wellbeing, family, and spatial flow. "My Space, My Mind."
- URL: https://keturah.global/reserve.html

### 2. Keturah Creek
- Location: 550 m of Dubai Creek waterfront, 7 minutes from Downtown Dubai
- Coordinates: 25.19° N, 55.33° E
- A four-sanctuary destination next to the Ras Al Khor Wildlife Sanctuary
- Sub-projects:
  - **The Ritz-Carlton Residences, Dubai, Creekside** — AED 2.8 bn programme, 200 residences across 7 buildings, 12 creekside mansions (Earth / Water / Sky), completion Q4 2027, first fully wellness-certified resort in MENA
- URL: https://keturah.global/creek.html

### 3. Keturah Ardh
- Location: Al Rowaiyah First District, Dubai
- Development value: AED 60 bn
- Land area: 18.47 million sq ft
- Status: Phase one sold out — 558 luxury townhouse plots, AED 1 bn in transactions, six months from launch
- Capital partner: CITIC Limited (USD 6 bn / AED 22 bn MoU)
- Master Agency: fäm Properties
- Completion: 2030 expected
- URL: https://keturah.global/ardh.html

### 4. Stabio Garden Living
- Location: Ticino, Switzerland (Italian-Swiss border, between Lake Lugano and Milan)
- Architecture: Mediterranean-Alpine, by Swiss landscape architects
- URL: https://keturah.global/stabio.html

- Concept: A living biome — self-regulating environment supporting human wellbeing year-round, walkable sanctuary of gardens, water features, and shaded pathways


### 5. Keturah Stones — The Italian Marble Collection
- Location: Sourced from the Coltelli Quarry (Minucciano, Tuscany) and Monte Santa Croce (La Spezia)
- 10 varieties: Bardiglio, Venatino, Venato, Venato Cross-Cut, Bianco Carrara, Schist, Schist Opposite-Cut, Statuarietto, Portoro White, Portoro Gold
- Price range: AED 485 – 3,795 / m²
- URL: https://keturah.global/stones.html

## Investment Thesis

Wellness-led real estate is no longer an aspiration — it is a category, and one in which the UAE leads. We measure performance not only by yield, but by the durability of the asset: longevity of materials, depth of community, strength of place.

Key metrics:
- AED 6.1 bn — Total 2024 sales (Reserve + Ritz-Carlton Residences)
- AED 22 bn — CITIC Limited MoU for Keturah Ardh
- AED 1 bn — First-phase sell-out of Keturah Ardh (6 months)
- USD 14.6 bn — UAE wellness real estate market size

## Why Dubai

- **Policy**: Government-led wellbeing mandate
- **Infrastructure**: Built ahead of demand
- **Residency**: Long-term family visa frameworks
- **Tax**: Zero personal income tax

## Track Record

- 2024 — AED 6.1 bn in total sales across the active portfolio
- 2025 — AED 22 bn / USD 6 bn MoU with CITIC Limited for Keturah Ardh
- 2025 — Keturah Ardh phase one sold out (558 plots, AED 1 bn, six months)
- 2025 — fäm Properties appointed exclusive Master Agency for Ardh Phase One
- 2026 — Infrastructure works complete at The Ritz-Carlton Residences, Dubai, Creekside
- 2026 — CECEP Techand Middle East appointed construction contractor (AED 2.8 bn programme)
- 2027 Q4 — Completion scheduled for The Ritz-Carlton Residences, Dubai, Creekside
- 2030 — Full completion expected for Keturah Ardh

## Partners & Operators

- The Ritz-Carlton — hospitality service standard
- Marriott International — residences operator
- WELL Building Institute — certification framework
- Fitwel — operational wellness rating
- CITIC Limited — capital partner (Keturah Ardh)
- CECEP Techand Middle East — construction contractor (Ritz-Carlton Residences)
- fäm Properties — Master Agency (Ardh Phase One)
- Autoban — interior design partner

## Certifications

- WELL Platinum (Building wellness benchmark)
- Fitwel 3-Star (Operational wellness rating)
- WELL Health-Safety (pursued for Keturah Resort)
- Bio-Living (KETURAH's own framework, applied across every chapter)

## Frequently Asked Questions


**Q: What is KETURAH?**

**Q: What is Bio-Living?**
A: Bio-Living is the design philosophy at the heart of every KETURAH project. Architecture, interiors, and landscape are composed so all five human senses are engaged by nature — improving physical and mental wellbeing.

**Q: Where is KETURAH located?**
A: Atelier at Keturah Reserve, MBR City, District 7, Meydan, P.O. Box 23325, Dubai, UAE. The portfolio spans Dubai, Abu Dhabi, and Ticino, Switzerland.

**Q: How do I contact KETURAH?**
A: Phone 800MAG, email info@keturah.global, or visit https://keturah.global/connect.html.

**Q: Does KETURAH offer Arabic-language support?**
A: Yes. Every page is available in English and Arabic with full RTL layout. Arabic-speaking advisors are available at the atelier.

**Q: What is the price range of KETURAH residences?**
A: Pricing varies by chapter and product type. Keturah Stones (Italian marble) starts at AED 485 / m². For residence pricing and current availability, contact a private advisor.

## Address & Contact (canonical)

- Business: KETURAH (brand of MAG of Life, MAG Group)
- Address: Keturah Reserve, MBR City, District 7, Meydan, P.O. Box 23325, Dubai, UAE
- Phone: 800MAG (international: +971-800-624)
- Email: info@keturah.global
- Website: https://keturah.global/
- Languages served: English, Arabic
- Countries served: United Arab Emirates, Switzerland

## Social

- Instagram: https://www.instagram.com/keturah.official/
- Facebook: https://www.facebook.com/people/Keturah-Reserve/61554695375423/
- LinkedIn: https://www.linkedin.com/company/keturahofficial
- YouTube: https://www.youtube.com/@Keturah.Official

## Crawling

- Sitemap: https://keturah.global/sitemap.xml
- HTML sitemap: https://keturah.global/sitemap.html
- robots.txt: https://keturah.global/robots.txt — explicitly allows GPTBot, ClaudeBot, PerplexityBot, Google-Extended, anthropic-ai, and Applebot-Extended.