Frequently Asked
Questions.

KETURAH is the wellness-led real-estate brand of MAG of Life, with a portfolio of Bio-Living developments across Dubai, the UAE, and Switzerland — Keturah Reserve, Keturah Creek, Keturah Ardh, Stabio Garden Living, and Keturah Stones. Every chapter is calibrated against the WELL Building Standard.

Keturah is an Arabic word for the fragrance traditionally diffused throughout the home to welcome guests — a poetic gesture of preparing a place with care. The brand carries that gesture as its inheritance: every KETURAH environment is composed as an act of welcome, set with intention before anyone arrives.

The Art of Human Happiness — Transformational Living By Design. Every KETURAH chapter is designed to make residents the happiest, best-fulfilled people in the cities we serve.

KETURAH was founded by Talal M. Al Gaddah, CEO and Founder. His vision is for KETURAH residents to be the happiest, best-fulfilled people in the cities the brand serves — and for each development to be a foundation for legacy, sustainability, and belonging.

KETURAH is the wellness real-estate brand of MAG of Life, a division of MAG Group — a diversified UAE conglomerate with a multi-decade legacy across real estate, construction, and finance. MAG is registered with the Dubai Land Department as a master developer.

KETURAH is built on a measurable thesis — long-term human wellbeing, calibrated against the WELL Building Standard and shaped by the Power 9 principles of the Blue Zones. Architecture, hospitality, and wellness are treated as a single discipline rather than three departments — every chapter is judged not by visual luxury alone, but by how it changes daily life over decades.

KETURAH is the wellness real-estate brand of MAG Group, a UAE conglomerate with a multi-decade legacy in property development. The brand has reported AED 6.1 billion in 2024 sales across the active portfolio, an AED 22 billion MoU with CITIC Limited in 2025, and the AED 1 billion first-phase sell-out of Keturah Ardh in six months.

Six chapters — Keturah Reserve (Mohammed Bin Rashid City, Dubai), Keturah Creek (a four-sanctuary Creekside destination), Keturah Ardh (Al Rowaiyah First District, Dubai), Stabio Garden Living (Ticino, Switzerland), and the Keturah Stones Italian Marble Collection.

Keturah Reserve is a Bio-Living residential community of SuperHomes and 69 signature villa plots in Mohammed Bin Rashid City, District 7 (Meydan), Dubai. Shaped by Inside-Out architecture, nature, personal wellbeing, family, and spatial flow. The brand expression is "My Space, My Mind."

Keturah Creek is a four-sanctuary destination set along 550 metres of Dubai Creek waterfront, seven minutes from Downtown Dubai, adjacent to the Ras Al Khor Wildlife Sanctuary. It comprises The Ritz-Carlton Residences, Dubai, Creekside; Keturah Wellness Offices; Keturah Bahr (a private island sanctuary on The World Islands); and The One Billion Mansion.

A flagship AED 2.8 billion programme — 200 residences across seven buildings, twelve creekside mansions (Earth / Water / Sky), completion scheduled for Q4 2027. The first fully wellness-certified resort in the MENA region, operated under The Ritz-Carlton service standard and managed by Marriott International.

Keturah Bahr is a private island sanctuary on The World Islands, Dubai — featuring 14 paired overwater villas, an island hotel, and a single Billionaire Villa. Designed around an Eastern philosophy of curated discovery, accessible only by water.

The One Billion Mansion is the singular jewel of Keturah Creek — a one-of-one residence designed for a family who would prefer to do everything well in one place. Built around the Livewell, Workwell, and Staywell principles.

Keturah Ardh is a master-planned community in Al Rowaiyah First District, Dubai — AED 60 billion development value across 18.47 million square feet. Phase one sold out (558 luxury townhouse plots, AED 1 billion in transactions, six months from launch). Full completion is expected in 2030.

In 2025, MAG of Life signed a Memorandum of Understanding with CITIC Limited (the Chinese state-owned conglomerate) worth USD 6 billion / AED 22 billion to support the development of Keturah Ardh. fäm Properties has been appointed as the exclusive Master Agency for Ardh Phase One.

Stabio Garden Living is the brand's Swiss chapter, set in Ticino — the Italian-Swiss border region between Lake Lugano and Milan. Mediterranean-Alpine architecture by Swiss landscape architects, offering an alternative climate-rich seasonal residence to the UAE portfolio.

Keturah Stones is an Italian Marble Collection sourced from the Coltelli Quarry in Minucciano, Tuscany, and Monte Santa Croce in La Spezia. Ten varieties — Bardiglio, Venatino, Venato, Venato Cross-Cut, Bianco Carrara, Schist, Schist Opposite-Cut, Statuarietto, Portoro White, and Portoro Gold. Prices range from AED 485 to 3,795 per square metre.

Bio-Living is the design philosophy at the heart of every KETURAH project. Architecture, interiors, and landscape are composed so that all five human senses are engaged by nature — improving physical and mental wellbeing and adding measurable value to residents' lives. Bio-Living respects all life forms: flora, fauna, and human.

Biophilic Design is the framework that inspires Bio-Living — the practice of composing architecture and interiors to connect occupants with the surrounding nature. Research links biophilic environments to lower stress, better sleep, improved cognitive function, and faster recovery from illness.

Architecture (composed for the resident, not the renderer — Inside-Out design linking interior to landscape), Hospitality (the Arabic tradition of preparing a place with care, informed by Ritz-Carlton service standards), and Wellness (calibrated against the WELL Building Standard).

Wellness is measured against the WELL Building Standard — an international benchmark covering air, water, nourishment, light, movement, thermal comfort, sound, materials, mind, and community. Operational wellness is rated annually by Fitwel. Outcomes are tracked over time rather than declared at handover.

Air is filtered to surpass WHO PM2.5 limits, with continuous monitoring. Water is treated to potable-from-tap standards across the building. Light follows circadian-rhythm design — warmer in the evening, cooler in the morning — to support sleep quality and alertness.

Amenities vary by chapter, but typically include longevity-focused spa and treatment suites, recovery rooms (cold plunge, sauna, infrared), curated movement studios (yoga, Pilates, functional training), wellness consultation rooms, organic kitchens, walking gardens, and community gathering spaces shaped by the Power 9 principles.

Through quiet acoustic zones, daylight design, views to greenery from every primary room, residue-free materials, and spatial flow that reduces visual clutter. The Power 9 principle of Downshift — slowing the pace of the day — informs the rhythm of every interior.

Yes — the Power 9 principle of Loved Ones First places multi-generational family life at the centre of every design. Layouts accommodate quiet zones for rest, communal spaces for gathering, and outdoor environments that encourage natural movement for children of all ages.

The Blue Zones are five regions in the world where people reach age 100 at roughly ten times the global rate. The research, led by National Geographic Fellow Dan Buettner, identified shared lifestyle patterns across these regions — the Power 9 principles — that contribute to extraordinary longevity.

Okinawa (Japan), Sardinia (Italy), Nicoya (Costa Rica), Ikaria (Greece), and Loma Linda (California, USA — among Seventh-day Adventists). Each region has its own cultural and dietary distinctions, but all share the nine lifestyle patterns at the heart of Blue Zone longevity.

Move Naturally · Purpose · Downshift · 80% Rule (stop eating at 80% full) · Plant Slant · Wine @ 5 (moderate, in community) · Belong (a faith or value community) · Loved Ones First · Right Tribe (a circle that supports healthy habits). KETURAH applies these as design principles, not just lifestyle advice.

Move Naturally → walkable communities, no reliance on lifts for short trips. Downshift → quiet acoustic zones and circadian lighting. Plant Slant → in-development gardens and organic kitchens. Belong + Right Tribe → community spaces designed for daily gathering rather than occasional events. Loved Ones First → multi-generational layouts.

Existing Blue Zones evolved over generations, but modern research suggests their longevity advantages can be engineered into the built environment — through walkable layouts, daily-gathering community spaces, plant-rich food systems, circadian lighting, and quiet acoustic zones. KETURAH treats this as the central design challenge of every chapter.

Yes. The original research has been published in peer-reviewed demographic and longevity journals since the early 2000s. Subsequent studies have validated specific Power 9 elements — particularly the role of community ties, plant-rich diets, and daily natural movement — in reducing all-cause mortality.

WELL Platinum (the highest tier of the WELL Building Standard), Fitwel 3-Star (operational wellness), and WELL Health-Safety (pursued for Keturah Resort). Bio-Living is KETURAH's own framework, applied across every chapter.

The WELL Building Standard is the leading international benchmark for buildings that measurably improve human health and wellbeing. It scores buildings across ten concepts — air, water, nourishment, light, movement, thermal comfort, sound, materials, mind, and community — administered by the International WELL Building Institute.

Fitwel is an operational wellness rating system developed by the U.S. Centers for Disease Control. It evaluates how a building actually performs day-to-day — not just at certification — across 55+ strategies covering location, building access, indoor environment, workspaces, dwellings, common spaces, food services, and emergency preparedness.

WELL Health-Safety is a focused certification covering cleaning protocols, emergency preparedness, health services, air & water quality, and stakeholder engagement. Originally developed in response to the pandemic, it has become a standard requirement for premier hospitality and wellness-led properties.

Pricing varies by chapter and product type. The Italian Marble Collection at Keturah Stones starts at AED 485 per m². For residence pricing — Reserve, Creek, Ardh, Stabio — and current availability, contact a private advisor at info@keturah.global.

Wellness real estate is one of the fastest-growing categories in global property — the UAE wellness real estate market alone was valued at USD 14.6 billion. Buyers increasingly pay measurable premiums for buildings that document health outcomes, and operational wellness ratings (e.g., Fitwel) protect long-term asset value the way energy ratings now protect commercial property values.

Returns depend on chapter, product type, and rental versus capital strategy. KETURAH does not publish guaranteed yield figures; private advisors share comparable rental and resale data on a confidential basis. The brand's recent track record — AED 6.1 billion in 2024 sales and the AED 1 billion Ardh sell-out in six months — speaks to demand depth.

Yes. KETURAH offers structured payment plans for off-plan residences, with terms varying by chapter and unit type. Detailed plans, including milestone-linked and post-handover options, are shared by private advisors during consultation.

Service charges align with the wellness operational standard each chapter targets (Fitwel-rated buildings carry ongoing audit costs) and are set annually by the building's owners' association in accordance with RERA. Indicative figures are shared confidentially during consultation.

Yes. KETURAH residences in Dubai are sold on freehold tenure, available to UAE nationals and international buyers alike. International transactions are supported by the atelier with multilingual advisors and registered with the Dubai Land Department.

Yes — all KETURAH residences in Dubai are freehold. The title deed is issued by the Dubai Land Department in the purchaser's name, with full ownership rights including the freedom to lease, resell, or pass to heirs.

Yes. Qualifying KETURAH residence purchases in the UAE meet the value thresholds for the UAE Golden Visa programme (currently AED 2 million minimum property investment, subject to UAE government updates). Speak to a private advisor for the current eligibility criteria.

After signing the Sale & Purchase Agreement and paying the initial booking amount, the unit is registered with the Dubai Land Department under the Oqood system (for off-plan) or as a full title deed (for ready units). DLD fees are typically 4% of the property value, paid by the buyer, plus administrative charges.

Typically: a copy of the buyer's passport, proof of address, and the signed Reservation Form. For international buyers, additional documents may be requested for compliance with UAE Anti-Money Laundering regulations. The atelier handles all submissions on the buyer's behalf.

There is no annual property tax in the UAE, and no personal income tax. The principal transaction cost is the 4% Dubai Land Department registration fee, paid once at purchase. Annual costs are limited to service charges set by the building's owners' association.

Yes. Most KETURAH chapters offer both off-plan and ready stock. Off-plan purchases register under the DLD's Oqood system with milestone-linked payment plans; title deed is issued upon project completion. Current off-plan availability is shared by private advisors.

The Ritz-Carlton Residences, Dubai, Creekside are operated under The Ritz-Carlton service standard and managed by Marriott International. Completion is scheduled for Q4 2027 across 200 residences in seven buildings and twelve creekside mansions.

Services vary by chapter; at the Ritz-Carlton-managed residences they follow the full Ritz-Carlton service standard — 24-hour personal concierge, in-residence dining, housekeeping, in-house wellness consultations, valet, and bespoke arrangements (travel, private events, schooling support). Reserve and other Keturah-operated chapters offer a parallel concierge model.

KETURAH homes integrate circadian lighting control, climate and air-quality monitoring, voice-led environmental control, secure access (facial / biometric), and a dedicated app for service requests and wellness reports. Specifications scale with chapter and unit type.

Policy varies by chapter. Residences operated under hotel-branded standards (e.g., The Ritz-Carlton Residences) follow the operator's short-stay policy; standalone Keturah-operated chapters set policy through the owners' association. Long-term lease is permitted across the portfolio.

Pets are generally welcomed across the KETURAH portfolio, in keeping with the Bio-Living principle of respecting all life forms. Specific rules — size, breed, common-area protocols — are set by each building's owners' association and shared during consultation.

Bio-Living respects flora, fauna, and human life. Every chapter targets low-embodied-carbon materials, water-efficient landscape design, and long-life building specifications (chosen for durability over decades rather than initial cost). Specific certifications include WELL Platinum and Fitwel 3-Star.

Materials are sourced from suppliers with traceable provenance — for example, the Keturah Stones Italian marble collection is quarried from named Tuscan quarries (Coltelli, Minucciano) and from Monte Santa Croce, La Spezia. Each material is selected for low VOC emissions, durability, and tactile quality.

Native and drought-adapted landscape design, rainwater capture and reuse where climate permits, high-efficiency fixtures (low-flow taps, dual-flush WCs), and building envelopes specified to reduce cooling load. Where chapter-specific renewable energy is feasible, it is integrated into the central plant.