About | KETURAH

The Name

A name that begins
with hospitality.

Keturah is an Arabic word for the fragrance traditionally diffused throughout the home to welcome guests, a subtly poetic gesture, an act of preparing a place with care.

That gesture is the brand's inheritance. Each KETURAH environment is composed in that spirit, an invitation, an act of welcome, a place set with intention before anyone arrives.

The Disciplines

Three pillars.
One sanctuary.

The framework that shapes every KETURAH place

Hospitality

An instinct for the other person's comfort that is never performed, always felt. Hospitality made personal, intuitive, and abundant, a continuation of the Arabic gesture from which the brand takes its name.

Heritage

Middle Eastern wisdom and cultural heritage reinterpreted for contemporary life. Spaces and experiences that feel rooted yet entirely of today, a continuity between the past, present, and what we create for the future.

Wellness-led Design

Wellness-led design that changes how people live, work, and restore. Not through novelty, but through genuine intention and measured impact, calibrated against the WELL Building Standard®.

The Founder

"A foundation
for legacy."

"At KETURAH, we envision a world where design and nature harmoniously coexist, where each space is not just built, but rooted in purpose. This is more than a place. It is a foundation for legacy, sustainability, and belonging."

Talal M. Al Gaddah serves as Founder and CEO of Keturah and Senior Executive Vice Chairman of MAG Lifestyle Development. He oversees the company's strategic direction and growth initiatives, supporting the expansion of its residential, commercial, and mixed-use development portfolio across the UAE and beyond.

Recognized for his focus on innovation, wellness-oriented communities, and luxury living experiences, Al Gaddah founded the Keturah brand in 2022, introducing a new approach to high-end residential development centred on wellbeing and design excellence. Under his leadership, the company has continued its regional expansion through landmark developments and strategic partnerships, strengthening its position in the luxury real estate sector globally, regionally, and with resilience.

"Our vision is for KETURAH residents to be the happiest, best-fulfilled people in the cities we serve."

Talal M. Al Gaddah
Founder & CEO, KETURAH · Senior Executive Vice Chairman, MAG Lifestyle Development

Talal M. Al Gaddah, CEO and Founder of KETURAH

Our Core

Values.

Soulful Generosity

Hospitality that feels personal, intuitive, and abundant, an instinct for the other person's comfort that is never performed, always felt.

Harmonising Histories

Middle Eastern wisdom and cultural heritage reinterpreted for contemporary life, creating spaces and experiences that feel rooted yet entirely of today.

Pioneering Transformation

Wellness-led design that changes how people live, work, and restore, not through novelty, but through genuine intention and measured impact.

Vision · Promise

To shape places that become
generational foundations.

Sustainable, purposeful, and inclusive — where people feel at home, and connected to the land.

Quiet Luxury

High-end, never loud.

Self-Expression

Confidence, never performance.

Living Heritage

Respected, not bound by.

People & Planet

The starting point of every decision.

Awards · Recognitions · Partners

A decade of recognition,
by the institutions that count.

Seventeen awards across a decade — Forbes Middle East, Luxury Lifestyle Awards, WELL Building Institute, Arabian Business, Construction Business News — plus four strategic partnerships underwriting the KETURAH portfolio.